AC Milan have officially unveiled their third shirt for the upcoming season, which features a unique and unprecedented design.
Rather than having the usual crest on the front, PUMA have opted instead to put it on the back of the shirt and instead feature the ‘AC Milan’ word mark across the chest. The club badge is also featured all over the jersey.
“I am a big fan of the design, it’s very unique. The name across the front is such a cool feature and the effect with all the badges integrated into the fabric is amazing,” said AC Milan striker Olivier Giroud.
The new AC Milan Third jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable.
Casper Stylsvig, Chief Revenue Officer at AC Milan said: “This new Third kit, beautifully designed by PUMA, revolutionizes the aesthetic of a traditional football jersey. We pride ourselves in being a progressive global brand, so this kit perfectly aligns with our ambitions.
“At the same time, it also celebrates the convergence of football, fashion and lifestyle, something that as a club we have always been keen to explore in our effort of positioning AC Milan as one of the most cutting-edge brands in the world.”
The third kit will be available exclusively from 19:30pm CEST on PUMA.com and store.milan.com. The new kit will then be
available on global release in PUMA stores, AC Milan official stores and leading retailers worldwide from the 19th of August at 9:00am CEST.