AC Milan and PUMA have unveiled the official third kit for the upcoming 2023-24 season, and it is certainly a bold one.
The official website writes that the kit colour combination celebrates the culture of inclusivity and diversity that has been at the heart of AC Milan since day one, seen through the multicolour pattern on the front and back of the shirt.
It also features a monochrome rendition of the iconic Milan badge too, while the shorts and socks are a blue colour and the printing of the name and number is in white.
Mike Maignan’s goalkeeper kit is the same template as for the home and away kits but in a black/very dark grey colour.
Casper Stylsvig, Chief Revenue Officer of AC Milan: “This Third kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colours.
“We are proud to launch this kit with our long-standing partner PUMA and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favourite team, but also to make them feel proud of their identity.”
Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel: “The shared rich history between PUMA and AC Milan is embodied in the spirit of football.
“Our latest kit pays tribute to the fans, a unifying symbol that encapsulates not just their unwavering devotion to the club but also their love for the unique and unconventional. This jersey signifies more than football, it’s a testament to the power of sport in bridging cultural divides.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably.
The new Third kit will make its debut on the weekend of 24 September when AC Milan will take on Hellas Verona at the San Siro in the second home game of the season for the Rossoneri.