Official: Milan and Inter expect to make €120m annually from €1.2bn stadium

By Isak Möller -

AC Milan and Inter are one step closer to getting their new stadium as the public debate will start next week. Provided that the debate sanctions the project, construction will begin in 2024. 

You can read more about the timeline for the project in our previous article, but in this one we will take a look at the cost of the project. Furthermore, the revenue that the two clubs expect to make annually has been revealed.

In the official document, as cited by Calcio e Finanza, it’s stated that Milan and Inter will pay a total of 1.294bn euros excluding VAT. The cost has increased by €62m compared to the project that the clubs presented back in 2019.

The most interesting part, however, is how much they expect to make from the stadium per year. In the documents, it’s stated that the estimated revenue is €120.4m annually, with €80.1m coming from the stadium and €40.3m from the surrounding area.

It should be noted that this does not include the revenue from ticket sales, meaning there will be a significant amount extra for the clubs. Down below is a list of where the €80.1m of the stadium section will come from.

  • Naming Rights – € 17,880,000
  • Other Sponsors – 9,000,000 euros
  • Parking – 1,000,000 euros
  • Concessions / Merchandise (net) – 5,500,000 euros
  • Tour / Museum – 18,129,000 euros
  • Tourist visits – 12,000,000 euros
  • Corporate Events / Concerts – 11,400,000 euros
  • Bar / Restaurant / Catering – 5,209,183 euros
    TOTAL ANNUAL REVENUE – 80,118,183 euros
Tags AC Milan Inter San Siro

11 Comments

  1. Reading the way it’s worded (it doesn’t say “each”), I get the impression that we’d split that amount with Inter. I could be wrong — it’s really not clearly written.

  2. I just have one question!
    Why would both Milan and Inter agree to build a stadium with a capacity of only 60K (or a little more than that) when current attendance for both clubs is over 70K.
    That new stadium must not be any less than 75K, if not 80K, especially since now, both clubs are on their way to going back to the glory days and fans see it and come from all over the world to watch games.
    So, 60K?! How many ppl will be left without a ticket?!

    1. And if people are left without a ticket it drives up demand and thus prices. But importantly it means smaller games and crowds still make a good atmosphere and it doesn’t look empty on TV. Juve’s stadium is far smaller than the Delle Alpi but I don’t think they’re complaining.

    2. “Why would both Milan and Inter agree to build a stadium with a capacity of only 60K”

      Mainly because of legislation – it’s much easier to get the permit for a smaller stadium.

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