AC Milan have officially announced a new partnership with wefox, which will see them become the first ever back of shirt sponsor.
A statement on the club’s official website has confirmed that the leading European insurtech have become the club’s Official Insurance Partner and its first-ever Official Back-of-Shirt Partner, joining the Rossoneri’s roster of Premium Partners.
This means that the wefox logo will feature on the back of the men’s match shirt, starting from the Serie A clash between AC Milan and Udinese on Friday. It will be visible in all Serie A and Coppa Italia games as well as in all friendlies.
Julian Teicke, Founder and CEO at wefox commented: “As a football fan, it is incredibly exciting to be here today with the AC Milan team. From today we’ve not only got the backs of the AC Milan players but together, we’ve got the backs of the millions of AC Milan fans around the world.
“We’ll help to keep the players and fans safe – whether they are playing out on the field or buying a motor insurance. We will provide them with insurance that is simple, easy and fit for purpose.
“It’s a great honour to stand here, shoulder to shoulder with AC Milan CEO Ivan Gazidis and Chief Revenue Officer Casper Stylsvig and we are looking forward to great success for everyone over the years ahead.”
AC Milan Chief Revenue Officer Casper Stylsvig said: “We are delighted to welcome wefox into our exclusive family of Premium Partners. Having the wefox logo incorporated into our iconic red and black jersey gives us great pride.
“While the logo on our shirt will certainly be the most tangible aspect of this partnership, we want this moment to be the beginning of an exciting journey for both brands and our fans across the globe.”
La Gazzetta dello Sport (via MilanNews) recently claimed that this new agreement will bring between €6m and €8m per year into the accounts of the club, and it continues the recent trend of expanding the portfolio of sponsors and partnerships.