AC Milan have officially announced a sponsorship agreement with sports entertainment platform StarCasinò.sport until the end of current season.
As per the club’s official website, the agreement between the Rossoneri and StarCasino will ensure the the brand’s ‘wide visibility on the stadium’s perimeter LEDs’ and on the new website.
It also includes the creation of exclusive content designed to ‘engage fans in a fascinating experience’ and to bring them closer to the team in these difficult times.
Casper Stylsvig, Chief Revenue Officer at AC Milan said: “I am delighted to announce this partnership with StarCasinò.sport, our common aim is to relaunch the Rossoneri’s passion and innovation through initiatives dedicated to our fans.
“As football resumes, we are going to create special content to engage fans who will not be able to go at the Stadium. Our people have always been and always will be at the center of AC Milan’s activities. StarCasinò.sport is the best partner to foster fans’ cheering on their favourite team as well as the values of sports.”
Pietro Lechiara, Managing Director at StarCasinò.sport, added: “The aim of StarCasinò.Sport is to propose what we like to call ‘sports entertainment’, that is a modern and engaging storytelling of sports.
“The partnership with AC Milan is very important for us in terms of image, it broadens our offer of content and allows us to collaborate with an innovation-oriented Club. Our goal is to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”
This of course comes after Tuttosport (via MilanLive) recently reported that Milan have have reached a two-year agreement with the brand ‘Harmont & Blaine’ which will replace ‘Boglioli’ as the club’s fashion partner. A partnership with ROinvesting was also announced earlier this year.