AC Milan’s growth path under Elliott Management and now RedBird Capital is not just aimed an improvement on the pitch but also creating a virtuous off-field cycle too.
Today’s edition of Corriere dello Sport (via PianetaMilan) talks about Milan’s recently announced commercial collaboration with the New York Yankees. The goal of this partnership is to further grow in terms of revenues by conquering a boundless market like that of the United States.
With the arrival of Gerry Cardinale, the mission is to expand commercial relations with the US and spread the Milan brand even more in a territory with enormous potential. Through this deal, Milan merchandise has been on sale at Yankee Stadium since Tuesday, when the Yankees started their post-season campaign. New York Yankees merchandise will soon be available in Milan too.
Partnering with the Yankees is fitting in many ways for Milan as they are an internationally established club too, loved for their history which is full of success.
That is not the only avenue Milan have been working on though as the Rossoneri found an agreement with PUMA for the renewal of their deal at double the current amount, so from January 2023 the Rossoneri will begin to receive €30m a year for the next five years from the German brand.
Now the aim is to double revenues also from Milan’s main sponsor Emirates. The new agreement with the airline – with the current deal expiring in June 2023 – could be renewed at a figure that would exceed €30m, more than doubling the current €14m received by Milan.
Furthermore, further important partnerships with famous American brands cannot be excluded, such as recently happened with Off-White.
