AC Milan are heading into a new era in many ways with RedBird Capital having taken over from Elliott Management and Giorgio Furlani replacing Ivan Gazidis as the CEO.
MilanNews writes that the new ownership immediately made it clear what its guidelines are, which are to try to continue on the path set by Elliott Management and to push the club towards constantly improving results on the field, through constant consolidation of the accounts and above all the increase in revenues.
This increase in revenues will hopefully derive both from new commercial agreements – such as the recent extension with Emirates for over double the current amount – and a new, more effective way of interacting with the fans.
One of RedBird’s strengths from their experience with American sports is about the link between the club and its supporters being as immersive as possible.
“The transition from the shareholder Elliott to RedBird is proceeding. It is a transition that is proceeding efficiently. The new shareholder is competent and passionate, two key characteristics,” president Paolo Scaroni said earlier today.
“They are giving us an important contribution because he has skills that we did not have. The USA are one step ahead of us in sport. The move is going well, always maintaining the good Elliott has done in recent years. We have ambitious goals, I’m not saying it, but Pioli and Maldini.”
Competence and passion are the two things needed to win, and RedBird are an extremely experienced fund in the sporting field. They know how to grow a club, and the feeling is that they can tap into the market of the many millions of Milan fans around the globe to realise the immense potential.