Tuttosport: RedBird want to create a City Football Group-style system after Milan purchase

By Oliver Fisher -

RedBird Capital have big plans for AC Milan as they want to recreate the model that Manchester City have managed to build, a report claims.

Tuttosport (via MilanNews) writes that on Wednesday and Thursday the process of the transfer of shares will officially begin and Gerry Cardinale’s RedBird fund will become the new majority owners of Milan, taking over from Elliott Management.

Milan will therefore become part of the American network that from 2013 onwards has acquired winning clubs all over the world, and one of their first objectives will be to renew the contracts of directors Paolo Maldini and Ricky Massara.

RedBird Capital’s target is to form franchises to create value and links for players around the world, just like Manchester City have managed to do with the City Football Group. It certainly shows ambition from the fund, and the desire to create something bigger than just a Milan team that wins.

Tags AC Milan

17 Comments

  1. The more successful example would be the Red Bull system in my opinion.
    Anyhow – it’s the smart thing to do nowadays.

  2. Now, Red Bull system is created purely for money. They are the real money machines. Attracting talents with their awesome facilities. And sell them for good chunk of money. Just chech what come from Salzburg the last 5 years.
    So my question to you is do you want Milan to become this type of club like Salzburg or Leipzig? Because I don’t want to be like them. I would prefer to compete for trophies!

  3. Now this is some excellent news. You see, I’m an old timer, indeed a romantic, but one must keep with the current trends and do what really works, it’s inevitable. This City Football is a management model that really works and generates value, so it would be really fantastic if RedBird implements the same procedure in Milan.

  4. Here some comment I’ve read in FootballItalia:

    “The best clubs and the most sustainable clubs are own by the American. Chinese takeover failed woefully with the hundreds of millions spent on transfer but a vulture fund was able to get good player and in just three seasons Milan that has been in exile is gradually coming back to it glorious days and some disgruntled fans want some rich Arabs who couldn’t change the fortune of Newcastle as quickly as the American vulture fund did are you not sick in the head. If American funds have better strategy to take Milan back to it glorious days I am up for it. Elliott and Paul singer hates to lose so retaining minority stake in Milan shows you they so much believe in redbird. And the terms of the agreement is in Elliot favour it shows good sign. Don’t judge a book by it cover. Most successful sport franchise are own and managed by Americans. Redbird won’t want their shares to lose value they May be blessing in disguise. You don’t invest €1.3b and could rise to 1.8b with a minority for joke. The rich Arabs were not serious if you love something and you believe in that thing you go all out for it no matter the cost but at the negotiation table they ran away why are you sure they won’t run away from the club when they are faced with issues? Between Liverpool and city which is a better franchise. Which will you invest your money on? How much has man city, psg, Newcastle wasted on transfer how much has Liverpool spent? Defense alone man city has spent over £500million pounds on defense but what has been the results?”

    Couldn’t agree more. That’s exactly the point.

    1. @Gre-No-Li
      wow! what a pseudonym, the name of our legendary Sweden Trio.

      don’t judge the book from it’s cover right?
      so not all rich arabs are bad, city is one of the proof.
      also please don’t make comparison with newcastle, they just bought that club six-seven months ago.
      you’re asking between liverpool and city which is a better franchise?
      What are you reffering to?
      redbird didn’t own liverpool, they only have minority shares in that consortium, just 10%!
      That is why redbird is allowed to buy Milan, because they are not the decision maker in liverpool so there’s no conflict of interest when Milan meet liverpool in any uefa match.
      i’m quoting you “ This City Football is a management model that really works and generates value, so it would be really fantastic if RedBird implements the same procedure in Milan.”
      and the title of this very article is “ Tuttosport: RedBird want to create a City Football Group-style system after Milan purchase”.
      it writes city all over it.
      do you care to comment about toulouse?
      redbird own that club for sure.

      elliot takeover Milan from the previous owner because of the debts, you can read the news about elliot 2-3 years ago that their intention are not to stay long, but to sell it again.
      their reign over Milan in this past four years have been successfull i think because they are lucky to find & hire Boban, Maldini, Massara and Moncada.
      Maldini is the Milan itself and vice versa.
      Yes Maldini is green when he came to Milan as a director, but Boban help him because he have previous experience with uefa as chief of football.
      can you imagine if Maldini never join Milan as a director, what would happen with Milan today?
      can Milan won the scudetto this year?
      elliot decisions to almost hire rangnick behind their back and want to sell Milan to investcorp first and then to redbird without telling Maldini & co, and also this was done during the last 4-3 very crucial match which was very decisive for us, are also show a little bit of who elliot really is.

      You being old timer, that is good, you support the team that you love for a long time, me too, i love Milan since world cup 1990 when i was 8.
      Milan is for ALL, men, women and children, for all ages, and for all old or new fans.

      We don’t know yet what redbird or investcorp true intentions are with Milan, but i’m crossing my fingers

      1. Yeah, and I wonder why Maldini refused to come work for Wang Chang Li but came running for Elliott? he always maintained he would only work for the club with a serious project. Bottom line, what ownership can we point to that has been “great”? Berlusconi maybe the first 20 years but then he lost interest (or too much money) and ended up selling the club to a fake Chinese billionaire. People are not angry enough at him for this. Look at Elliott, due diligence. Refused to deal with the Arabs because they wanted to finance 400m of the 1.2bn deal. You’re telling me Berlusconi was a financially unsophisticated fool? NO, he was willfully ignorant. Elliott in three years took us the Serie A title. Why can’t people give them credit regardless of the fact that they never intended to hold the club long term? They were simply a “bank” that took possession of the collateral when the principal couldn’t pay their loan. Not a big deal! They could easily have turned around and sold after one year for a small profit without putting much into the club.

      2. Yep, Bob, in fact I support AC Milan because of an uncle since the mid 80s, that is to say, even before Berlusconi’s era… it’s been a long journey, deeply emotional.

  5. As my name tag implies, I am from Australia.
    In our league here, City owns a club (Melbourne).
    And they have been in the gf (we have a very different league model) the last 3 times being favourites twice,winning once. Also finishing either first or second on the ladder. This is a random club from a random league, whose entire league has won the Asian champions league a grand total of once.
    City very easily purchased Melbourne Heart, made Melbourne City a big club, and have pretty much a stranglehold on the competition. The City model works.

  6. You see, my friends, It’s no use looking to the past, dreaming w/ the halcyon days of passionate daredevil mavericks like good’old Berlusconi, these are times that will never come back. It is necessary to deal with contemporary reality, to understand how it works. On an ideal world italian sides should belong exclusively to italians, english sides to englishmen etc., buts unfortunately thats not how the world goes round nowadays…

  7. @vero rossonero
    Yeah, and I wonder why Maldini refused to come work for Wang Chang Li but came running for Elliott?
    Maldini did not came running to elliot, it was Zvone who ask Maldini to join him at Milan, because at that time Zvone was Milan sport director, before elliot sacking him.
    so i stick with my opinion, Milan won the scudetto because of Maldini & co, elliot is lucky to have him at Milan

    1. Bob, regardless, Maldini could have said no. And if Boban was such a linchpin, he could have quite in protest and outrage when Boban left because of the Rangnick saga. So obviously Maldini has some regard for Elliott. I repeat, Elliott is not a group that was looking to own a Milan. They lent money, were not repaid, and took possession of the collateral, in this case the club. Banks don’t want to be landlords, but when the mortgage is not paid they repossess the home and either auction it off to the highest bidder or invest in the property and sell it. In the latter scenario, the pool of potential buyers is going to be better because the price will be higher because the house was fixed up and improved. What matters to us is that the house was fixed up and improved, not who did it and why. I don’t care if they’re called Redbird, Blackbird or Greenbird, if they’re American, Germans or Japanese, what I care about is if they take care of our club, make it competitive, give the fans satisfaction and respect the history. So far in four years, Elliott, despite being a reluctant owner and a hedge fund, has done just that. End of story. Now lets see if RedBird can continue this.

      1. @vero rossonero
        What matters to us is that the house was fixed up and improved, not who did it and why. I don’t care if they’re called Redbird, Blackbird or Greenbird, if they’re American, Germans or Japanese, what I care about is if they take care of our club, make it competitive, give the fans satisfaction and respect the history.
        Precisely!

Comments are closed

Serie A Standings

Live football scores . Current table, fixtures & results.