Sole 24 Ore: RedBird want to transform Milan into a global media company – the details

By Oliver Fisher -

RedBird Capital are edging closer to becoming AC Milan’s new owners and they have a plan for taking the club forward, a report claims.

A podcast for Il Sole 24 Ore (via MilanNews) involving Marco Fernando, Carlo Festa and Marco Valsania spoke about the American fund that are close to an agreement with their compatriots Elliott Management over the acquisition of the Rossoneri.

Gerry Cardinale’s company have invested heavily in sport in recent years, including football, basketball, American football and baseball, so they do have experience in that particular sector where Investcorp might not have.

RedBird’s goal is to transform Milan from a simple football club to a Global Media Company that would not only focus on what happens on the pitch, but also on TV rights and stadium revenues but would exploit the name and the brand power of Milan in all aspects, especially with regards to international revenues.

Thanks to the work done by Elliott over the last four years, the Rossoneri have enormous potential from an economic point of view as the accounts are now in order after a precise policy on the amount of wages and cuts to unnecessary costs.

In addition, the talks related to the new stadium have been launched, as Cardinale would like to push ahead with what could be a ‘golden egg’ and a guarantee significant growth of the Milan brand.

Tags AC Milan


  1. Just because we had a downfall for a few years, it doesn’t mean Milan is a simple club as mentioned in the article. It’s already world class with 7 European titles.. So, before buying they should get the facts straight

  2. We have to keep faith alive boys and girls that these Cowboys will do something great with our precious club. Time will show!

  3. These are the classic remarks of former Goldman’s bankers, Gerry, Mark & Co….sports clubs are not “global media companies”, and they never will. They are not set up to be THAT. They are sports teams, some successful ones and some less successful. They have some social media channels, some in house production of video clips and they have sponsorships. Now, you can call that “media” but it is is not in the sense of ESPN, Sky and similar. Nothing new under the sun my point is…

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