Over the last four years, AC Milan have invested (and received) a huge amount on the transfer market, without building a winning core.
The numbers are impressive: €62m spent in 2022/23, €132m in 2023/24, €139m in 2024/25 and €170m in 2025/26 for €503m, averaging more than €125m spent per season. With that amount of investment, it seems right to expect better results.
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Milan are currently on course to finish well behind their city rivals and league-leaders Inter once again, with a 12-point gap having now opened up. While waiting for the next round of Serie A action, you can kickstart your winning streak by claiming a Luckyhills welcome bonus code and diving straight into the high-stakes action.
Listen to Max
That’s why today the key isn’t to spend more, but to spend wisely. If Milan have decided to rely on Massimiliano Allegri, then they must have the courage to follow his instructions to the end, otherwise the whole thing would be pointless.
What is often forgotten is that the management have spent over €35m on the signings of various teenagers since the start of the last summer transfer window. So, the club should be well stocked when it comes to talent for the future to build around.
It wouldn’t make sense to continue with the usual hybrid strategy, in which the coach asks for functional and experienced players to fill crucial roles, and then ends up buying players that are not a tactical fit at all. That’s how you waste money and seasons slip by.
After the 2-0 win over Lecce immediately following the news that Christopher Nkunku had signed for €37m plus bonuses, Allegri gave a worrying response when asked about how he plans to use him.
“I don’t know how I’ll be able to use him. He’s a very high-quality player, and I think we already have excellent players up front, and the important thing is to find the right balance with them.”
Four clear, targeted additions are needed, ones chosen to build a team compatible with what Allegri wants. We know by now that Max is not going to try and play like Cesc Fabregas’ Como. Instead, he wants warriors that work hard and are pragmatic, as well as used to the big occasions.
The real question is this: what kind of team would Milan have today if those €503m had been invested properly? Probably a stronger, more balanced squad with far fewer adjustments to make each summer. The problem wasn’t the budget, but the lack of a clear direction.
Now the club is at a crossroads: continue to pursue scattered ideas, or give Allegri the right players? In the transfer market, as in football, spending a lot isn’t enough. You have to know where to put your money.
