AC Milan’s Chief Revenue Officer Casper Stylsvig believes that the partnership the club have with the New York Yankees will ‘change the way people look at football’.
Milan and the Yankees have become linked since RedBird Capital’s takeover, and a statement on the club’s official website confirmed that YES Network will air hours of Milan content to its audience on a weekly basis in an attempt to try and continue to engage the Rossoneri’s American fanbase.
Stylsvig gave a long and interesting interview to Joe Pompliano during which he outlined various key aspects of Milan’s project and their path to becoming the ‘best club in the world’ once again, with talk about exploiting the huge global fan base and capitalising on the on-field success.
As part of the interview, he was asked to explain the new partnership that has been struck between Milan and the Yankees Entertainment and Sports network, which is the media company that shows games for the New York Yankees as well as New York City FC.
“We now have a partnership with the Yankees that we are really excited about. The Yankees are broadcasting our weekly program on their network, ‘YES Network’, which will bring more fans and more brand awareness to North America, at least on the east cost and is also something that we will bring here, trying to develop the Yankees brand the outside the United States,” Stylsvig said (via SempreMilan.it).
“There are so many projects, really interesting projects that I hope to be able to talk about at another time. This collaboration will change the way people look at football and sport in general. We hope to create and develop even more fandoms.”