The ‘Ibra Effect’ extends online – Ibrahimovic the most Googled word of December 2019

By Oliver Fisher -

Zlatan Ibrahimovic has certainly garnered the attention of the media and subsequently millions of football fans around the globe.

During the whole of last month there were many different reports about what the future held for the Swede, ranging from possible retirement, a move to Germany, a return to England or a romantic reunion with the Rossoneri.

In the end it was the latter that he chose, and it would be fair to say that his impact at Milan has been felt both on and off the pitch.

The impact that the 38-year-old’s signing has had on Milan’s social media channels is well documented. As Gazzetta Dello Sport highlight on their website, from 27 December to 3 January, Milan registered +1.54% followers on Instagram, which is among the best results of the top European clubs.

Il Corriere della Sera added that Ibrahimovic also had a huge impact from a merchandising point of view as over 1,000 shirts were sold printed with his name on during the first day of his contract.

Now, Google have released their analytics data for the month of December (via proving that the ‘Ibra Effect’ extends online too. The popular search engine have revealed that the word “Ibrahimovic” was, in fact, was the most searched term in December 2019, typed more than Facebook, restaurant and much more than Christmas or school.

Tags AC Milan Zlatan Ibrahimovic
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