Tuttosport: 20 commercial agreements signed by Milan in the last 12 months

By Oliver Fisher -

AC Milan’s off-field revolution has continued as 20 commercial agreements have been signed in the last 12 months, according to a report.

This morning’s edition of Tuttosport (via PianetaMilan) writes how CEO Ivan Gazidis and the commercial team have secured 20 agreements in the past year, and it has not just been a straightforward 12 months either which shows the impressive nature of the work done.

In light of the pandemic caused by the Coronavirus, the Rossoneri managed to emerge with plenty more sponsors and partnerships as their journey towards becoming more financially virtuous continues full steam ahead.

The signing with BitMEX – who will be the official sleeve sponsor for Milan – represents the 20th commercial agreement signed from August 2020 to today. That list includes companies from every sector from electronics to clothing; from information technology to food; from large distribution to cryptocurrencies.

Businesses and brands from Western Europe, Russia, the Middle and Far East have partnered with Milan to secure financial income for the club’s accounts.

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Tags AC Milan


      1. true true
        I reckon I wouldn’t use it, but rather keep in the trophy cabinet
        just annoyed with the level of brand dilution that Gazidis is putting ourselves through

        1. Personally im happy that the managment is trying to run the club financially sound because otherwise we would be in a huge dilemma currently having to sell the entire team with the pandemic so on my side they have my full sopport and are doing a great job with what they have avilable in funds,
          In the end though i have a hard time believing that any club would use their brand name or club crest to legally feature on such merchandise as its usage would be tarnished, no pun intended.

  1. What is the use of all these commercial agreements as long as we are not able to transfer decent players? Are these companies paying us in cloth, food, electronics etc? What a mockery

    1. good question
      I know that any revenue from such deals won’t count for our FFP requirements, so I am even more confused
      I wouldn’t be surprised if under Elliot’s “commercial leverage” on their annual report they’ve slided a few of the club’s $ into their balance sheet

      1. Pretty sure all commercial/adds deals the club does will positively affect their ffp. Look at clubs like sassuolo they have one of the best revenues in regard of commercial deals and that gives them some room to deal in.

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