Tuttosport: Comparing the value of Milan and Juve’s main sponsorship deals

By Isak Möller -

AC Milan and Juventus will square off in what should be an exciting clash at San Siro this weekend. Off the pitch, the two clubs are also fighting for the best sponsorship deals, as highlighted by a report. 

Milan’s journey on the commercial side of things has been very impressive over the last few years. As a result of the recent success, they managed to renew the sponsorships with PUMA and Emirates at a better rate.

As highlighted by Tuttosport (via PianetaMilan), Milan and Juventus are the two top clubs in Serie A on that front. The Rossoneri’s deal with PUMA is worth €30m per year, while the one with Emirates also is worth €30m.

Juventus, thanks to their many years of great success domestically, are in business with Adidas and Jeep at €51m and €46m respectively. The Rossoneri are still behind, in other words, but this could change in the coming years. It should be noted that the Bianconeri’s deal with Jeep is inflated thanks to their ownership.

Tags AC Milan Juventus


  1. Can’t really make that comparison. The owners of Juve owns Jeep. They can literally pull a Man City ans sponsor themselves 200m easily

  2. The Puma authentic jerseys are trash. Worst money I’ve spent on any jersey in my life.

    Puma, change your manufacturing to quality material and I will consider purchasing another jersey. Until then, no more.

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