Tuttosport: Milan delegation visit UAE ahead of Dubai Expo – the Rossoneri’s commercial strategy

By Oliver Fisher -

AC Milan have big plans for the upcoming Dubai Expo as they look to increase turnover with sponsorship revenue, according to a report.

The club seems to have a renewed commercial life again after the ownership switched to Elliott Management and Ivan Gazidis was installed as the CEO, with things on that front having stagnated under the ownership of Silvio Berlusconi as results continued to worsen.

A number of high-profile brands have recently joined the club as partners such as Google, Apple Music, Roc Nation and most recently BMW, who last week were confirmed as the Rossoneri’s new Automotive Partner.

According to Tuttosport (via MilanLive), a Milan delegation recently went to Dubai to visit the headquarters of the airline Emirates, the team’s main sponsor since the 2010-11 season. There was a meeting with Tim Clark, president of the Middle Eastern company, to talk about the partnership expiring in two years.

However, that was not the only reason for the visit, which was carried out by technical director Paolo Maldini, chief revenue officer Stylsvig, sponsorship sales director Mike Oettle and venue director Alessandro Zissis Bernacchi. They talked about other possible commercial developments in the United Arab Emirates and could play a significant role during the Dubai Expo which will take place in Dubai from 1 October 2021 to 31 March 2022.

The universal exhibition has links with the world of football and the Milan management intend to promote a series of initiatives that could have the great impetus, especially if Champions League qualification is achieved in the coming months. It would certainly help Milan attract more sponsors and increase turnover that has been stagnant for several years.

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