AC Milan recently announced their stadium project in San Donato and the goal is to inaugurate it in the 2028-29 season. The Rossoneri are already evaluating the commercial aspects, such as the naming rights.
It’s clear that Milan need a new stadium in order to continue their growth and Gerry Cardinale is working very hard on the matter. If you want to read our three takeaways from the stadium announcement, check out our Substack.
According to today’s edition of Tuttosport (via MilanNews), Milan’s first contacts from a commercial point of view should be with Emirates. They are already the main sponsor of the Rossoneri and know the process of buying naming rights well (Emirates Stadium, Arsenal).
The whole stadium project is still very young and there have been no official contacts yet, as the newspaper continues, but Milan know that the naming rights will be fundamental from a revenue point of view. Therefore, they want to use their excellent relationship with Emirates.
In the meantime, though, the Rossoneri are focused on getting the all-clear for the project from the San Donato council.