Tuttosport: Milan happy with PUMA but seek more revenue – details of the current deal

By Oliver Fisher -

AC Milan are happy with the collaboration with PUMA so far and would like to continue the relationship beyond the current deadline, a report claims.

Milan agreed a deal with the German sportswear brand three years ago that saw them take over from long-time partner Adidas as the club’s new official kit and training wear provider.

The agreement between Milan and PUMA, as written by Tuttosport (via MilanLive), is currently set to expire in June 2023. However, the management are more than happy with the current relationship and would like to extend that.

Regarding the contract, it remains to be seen whether there will be an increase in the amount that PUMA pay Milan. The Rossoneri currently earn around €16m per season from the current agreement, divided into €10.9m fixed and €5.8m from merchandising agreements and international exposure.

It is one of the more profitable contracts on the world scene, but still very far from the figures pocketed by the top European clubs, and that is why Milan want to take advantage of their excellent performance on the pitch, also relying on a possible return to the Champions League.

Participation in the elite competition would be an even greater showcase for the German brand, and a new agreement could then be found with an adjustment to reflect that.


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Tags AC Milan