AC Milan have confirmed a new multi-year partnership with BMW as the club’s new new Automotive Partner and Premium Partner.
The news was confirmed on the club’s official website after a teaser video yesterday, and the statement mentions how the two brands have a joined vision of ‘innovation, sustainability and style, with a focus on new generations’.
In addition, Milan mention how the two brands have a ‘future-oriented pioneering approach’, which over the years has helped ‘generate innovative ideas and solutions for the future’.
The Italian branch of BMW will work with Milan, with the main company headquartered in Munich, and will provide ‘exclusive events and initiatives to connect and excite all sports fans as well as car, innovation and glamour enthusiasts across the globe’.
Milan President Paolo Scaroni: “Welcoming an internationally recognised brand and excellence in the automotive industry such as BMW to our family of Premium Partners gives us great pride. BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all.”
Massimiliano Di Silvestre, President and CEO of BMW Italia: “As part of our partnership, we are not just limiting ourselves to comms and visibility collaborations, social media interactions, or physical and digital events. Our ambition is to go beyond the technical aspects of a traditional partnership, by pooling some aspirational values of our brands, in order to be more authentic. These shared elements have naturally emerged during our preparatory meetings. The keywords will be culture, style and burst of innovation, but also corporate social responsibility and sustainability.”
Casper Stylsvig, Chief Revenue Officer of Milan: “AC Milan and BMW are two global icons with a legendary heritage, a shared vision and a future to design together. Strategically, this partnership represents a very important moment in the Club’s growth path that will allow to engage and excite millions of sports fans all over the world by leveraging on the strength of the two brands.”
— AC Milan (@acmilan) March 31, 2021