AC Milan teamed up with the TikToker Neenib by giving two young fans an amazing experience during the pre-season tour in the US. From a PR point of view, it has also been a hit.
On his page, the TikToker Neenib published a video of him giving two young fans behind-the-scenes access to Milan’s game against Barcelona. They even got a greeting from Fabrizio Romano, announcing them as new signings of the club.
It’s a video that has got many views not just on TikTok (1.4m there) but also on other platforms, shared by a range of accounts. A successful PR move by Milan, in other words, which comes as no surprise given that RedBird have decided to focus a lot on the global reach of the brand through various means.
— ChrisTo (@ChristianTolve) August 6, 2023