Home » TMW: Ronaldo, new markets and growing interest – why RedBird are considering Al-Nassr stake

TMW: Ronaldo, new markets and growing interest – why RedBird are considering Al-Nassr stake

Photo by Yasser Bakhsh/Getty Images + Marco Luzzani/Getty Images

AC Milan owner Gerry Cardinale and RedBird are seemingly very interested in a move to buy a stake in Al Nassr, with talks continuing, reports suggest today.

In recent weeks, it has been reported that Cardinale would be leading a consortium alongside a few Saudi Arabian businessmen to buy a small stake from the Public Investment Fund, with a goal of securing a deal before next summer.


Read SempreMilan ad-free and get access to exclusive news. Click here for a free trial!


Now, a further update has been provided, with the American’s plan for Milan involved.

Why Al-Nassr for RedBird

As Tuttomercatoweb writes, RedBird want to expand the empire of clubs to build a network with the Rossoneri at the centre. The report states that the goals are simple: ‘expanding target markets, sharing expertise and facilities, and creating connections for scouting and player development.’

Al-Nassr would also be an enticing option for RedBird as they would be entering a new market where football is only growing. Of course, attaching Cristiano Ronaldo to the brand would also bring significant benefits, too.

Photo by Valerio Pennicino/Getty Images

Instead of focusing on the younger players, as Red Bull does, it would be a chance to invest in the Asian market, which can be very lucrative.

Whilst they’ll remain behind Red Bull and the City Football Group, it will be a step in the right direction. After all, those groups have multi-continent networks; RedBird will aim to catch up.

Tags AC Milan Cristiano Ronaldo Gerry Cardinale

4 Comments

Welcome to our Live Comments section, where new comments will appear automatically

Add a Comment
  1. It’s difficult to understand the purpose of investment in a team/league whose entire model is based on overpaying for players and coaches that were previously in Europe. Hard to imagine any of those clubs turning a true profit.

    1. I guess if you did understand the logic you would not be commenting here with me but create and run a multi billion company. It’s that simple 😉

  2. Stupid idea to invest in a money pit (the Saudi Pro League match attendance is sparse to say the least)

    The only reason to do this would be to curry favor with MBS so that the Saudi PIF will buy AC Milan from Red Bird

  3. Just spend a150m on a couple players, one as CB and a world class LB instead of Stupidian, then I think we can be at the correct path to conquer Europe again. This is the business you should think of, at least the path is clear to invest here, instead of wasting your cash on unknown future project in an unknown league.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for our newsletter
Follow us