YouGov: Milan’s growth as a brand continues in three key strategic markets

By Oliver Fisher -

A study has revealed that AC Milan are one of the healthiest brands in world football as their growth across three important markets continues.

The research group YouGov has reported the new data of the ‘Football Index’ – an index that monitors the notoriety, satisfaction and quality of football brands in the world – and their analysis analysis shows that Milan are heading in the right direction.

The Rossoneri are the number one Italian brand at an international level, as they are top of the pile in Italy, with they are up to eighth in the USA and they are second in China, with no Serie A side ranking higher in any market.

In China, the Milan brand has also overtaken Barcelona, ​​which means that they are now behind only Real Madrid – winner of the last Champions League – in what is without doubt a very important strategic region.

Tags AC Milan

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