GdS: Alardhi’s plan for Investcorp’s Milan and how to compete with Europe’s elite

AC Milan are close to being sold to Investcorp for a sum of €1.1bn, and details continue to emerge about the plan that they have for the club.

According to what La Gazzetta dello Sport (via MilanNews) reported this morning, the project of Investcorp executive president Mohammed Alardhi is an ambitious one based around taking the Rossoneri back to the top in Europe.

To do this a lot of work is needed but mainly an increase in revenues which comes from work on the brand and the continuation of positive results on the field. Alardhi already knows some areas of intervention that he wants to focus on.

Much of Milan’s future will also depend on the new stadium and the possibility of building a new stadium seems to have attracted Alardhi to Milan, who was already convinced by the strength of the Rossoneri brand around the world.

To return to competing in Europe, revenue is needed and a new stadium would help a lot. The idea that has emerged however is building the new San Siro alone, without the participation of Inter. There are certainly economic reasons behind this but also because Alardhi would like to experience the full atmosphere of the stadium. First though signatures must come.