An Italian government study has found that AC Milan are the strongest team in Serie A in terms of brand presence, leading rivals Inter and Juventus.
A YouGov study has found that out of the 26 million football fans in Italy (51% of the adult population declares themselves very or quite interested in Serie A), Milan are currently the biggest brand through the first 14 matchdays of Serie A followed by Inter and Napoli.
This is calculated based on six Key Performance Indicators: the appreciation of the players and coaches of a club (Players and Coaches), the quality of management (Management), fan culture, tradition (Tradition), the expression of an exciting game (Attractive Football) and success on the pitch (Success).
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