Journalist Pietro Mazzara believes that the path AC Milan are on will not please Gerry Cardinale and RedBird Capital because it is currently set to result in lower revenues.
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Milan’s sharp decline in form so far in 2023 risks being disastrous for the club’s project as it has turned a challenge on four fronts (Serie A, Supercoppa, Coppa Italia and Champions League) into a campaign where just finishing in the top four would be a success.
At the moment though Milan are in sixth place and are therefore on the outside looking in, something that seemed unimaginable a few months ago. Not getting into the Champions League would be damaging from a sporting point of view but also economically given the tens of millions in revenue it brings.
Mazzara wrote about the current bad path the team are in during his weekly column for MilanNews and he addressed how the last few games have been received in New York.
“Gerry Cardinale and his investors cannot and should not be happy with what they are seeing. Because this Milan is a product that cannot lead to generating revenues. At the end of the season it will be necessary to draw a line and make decisions in all areas,” he said.
“First of all there is a need to invest money on the market, but real money. You can no longer bet on big old players or only on young players. With the current state of Italian football, it is necessary to invest to win in Serie A in Italy, even knowing how to sell as well as there is a need for an in-depth analysis of what the injury dossier is, because by now the numbers have gone beyond that.
“Torino arrive on Friday, the black beast of the season. We will have to go back to winning, or the time for strong choices could shorten, because losing the Champions League would be a crime.”
