Gerry Cardinale has a next step in mind when it comes to the commercial growth of AC Milan and the plans for the club to become as self-sustainable as possible.
La Gazzetta dello Sport outlined Milan’s path from making nearly €200m in losses to what is projected to be a profit for the 2022-23 season, talking about how a boost in revenues from the Champions League journey plus new deals with sponsors like PUMA and Emirates helped.
The ‘great challenge’ of Cardinale’s ownership is closely connected to the ability to bring Milan, in the medium-long term, to a turnover of €500m. For context, in the first six months of 2022-23 they amassed €144m in revenues.
It will not be easy to repeat the run to the UCL semi-finals every season, so a new stadium is crucial to reaching that €500m target given that most projections believe it will bring in around €80m per year minimum.
On-field success is key in maintaining constant access to international markets and the continuation of growth in sponsorship deals. Monetising the redevelopment of the brand is key, as it went from €153m in 2021 to €358m in 2023, according to Brand Finance.
