The topic has divided fans for years now, but AC Milan’s increasingly virtuous financial management cannot be denied and the stats show a resurgence.
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As La Gazzetta dello Sport report, there are those who refuse to celebrate the ‘budget Scudetto’ – i.e. successes linked to the accounts rather than silverware – but even they cannot ignore that in terms of revenues and economic growth, Milan are definitely back on track.
The recent Football Benchmark report shows this as it revealed that Milan’s overall value as a club is now €1.436bn. The Rossoneri are the European club that has grown the most for the third consecutive year: +35% in 2022, +83% in 2023 , +35% in 2024.
The latest balance sheet closed with €398m in revenues, €127m of which came from the commercial sector. The ownership RedBird Capital are pushing to get that north of €500m eventually, with more rich sponsorship deals and varied revenue streams.
The Australia friendly against Roma is an example of commercial operation that is part of a broader context of expansion, where there are a couple of numbers in particular that tell the tale quite strikingly.
In the last two seasons Milan have entered into 19 new partnerships and have renewed 12 of them (including main shirt sponsor Emirates). It is an almost vertical growth thanks to the work of RedBird but also the club’s increased appeal due to better sporting results.