AC Milan managed to set a new box office record in the game against Tottenham as they collected €9m, which is the highest for a clash in Italy. However, the record left a bitter taste amid the unreasonable pricing.
A total of 74.320 were present at San Siro for the game and it’s safe to say that the Rossoneri got just the support they needed to beat Tottenham. This resulted in €9.1m in ticket revenue, which is a record for a game in Italy (last was Inter-Barca in 2019 at €7.8m).
However, as highlighted by Pietro Mazzara, this record has left a bitter taste as Milan set very high prices for the game. The third ring of the Curva Sud cost an astonishing €99 per ticket and that is usually the cheapest seat in the stadium.
The reality is that in this economic climate, many are struggling to pay the bills and Milan must be very careful with their pricing, as Mazzara argues. The record has softened the whole situation a bit, but this simply cannot become a regular thing and certainly not with a new stadium (which will have fewer seats).
