AC Milan have confirmed that they will release a fourth kit this season, just like in the previous two campaigns. This time out, however, they will partner with a US-based brand.
For the 2021-22 season, Milan announced a new kit along with the fashion brand Nemen, releasing a fourth kit for the first time in a very long while. It was a commercial success for the Rossoneri and therefore, they released one in 2022-23 as well along with Koche.
The Koche shirt was an even bigger success for Milan, selling out incredibly fast. It was not restocked either and this makes the fourth kit a bit more special for the Rossoneri fans.
As confirmed by Milan’s Commercial Market Officer Tania Moreno during Soccerex, a fourth kit will be released this season as well (read the full interview here). The Rossoneri have partnered up with a ‘major’ US brand and the feeling is that this will be a success as well.
“Our fourth kit this season will be a collaboration with our partner PUMA and a major US brand, so I encourage everyone to stay tuned,” she stated.
As a result of Casper Stylsvig’s departure to Chelsea, Moreno is now one of the key figures along with the Chief Commercial Officer Maikel Oettle.
