Why do AC Milan keep struggling to find the right long-term striker?

Olivier Giroud, Alvaro Morata and Santiago Gimenez of AC Milan

Photos: Gabriele Maltinti + Marco Luzzani/Getty Images

The history of AC Milan is filled with legendary strikers who have graced the pitch and brought glory to the club. From Marco van Basten to Andriy Shevchenko and now to the current crop of talent, it seems contradictory how the Rossoneri have repeatedly faced challenges in securing a top-notch forward. 


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Despite their rich history, recent seasons have seen Milan struggling to find that right striker who can deliver consistently in the fiercely competitive environment of Serie A. There has even been talk of a No.9 curse.

As fans and sports betting enthusiasts closely follow these developments, it becomes crucial to examine the reasons behind this predicament. With that said, here is a closer look at why Milan keep struggling to find the right striker. 

A legacy and the burden of expectations

AC Milan boasts a significant legacy, having won numerous Serie A titles and European trophies, which raises the bar for their attackers. This heritage creates immense pressure on new signings as they attempt to replicate the success of their predecessors. 

With each striker that arrives at the club comes a heightened expectation to uphold the tradition of greatness. The weight of this expectation often proves overwhelming, leading to underperformance and disappointment, whether through missed opportunities or poor form.

Which strikers could AC Milan sign in the January 2026 transfer window?

As AC Milan approaches the January 2026 transfer window, the club’s search for a fresh attacking option is heating up. With aspirations of reclaiming their top position in Serie A and making an impact in European competitions, strengthening the striker line-up is crucial. 

Given the club’s rich history and passionate fanbase, there are several strikers who could be on the Rossoneri’s radar. If you’re looking to keep up with the latest transfer news and potential signings, be sure to visit site transfer articles on major sports news platforms for up-to-date information.

Examples of potential transfers include the following:

One player who has garnered significant attention is Victor Osimhen, currently plying his trade at Napoli. The Nigerian forward has been in scintillating form, boasting an impressive goal tally that makes him a coveted asset. 

Osimhen’s pace, strength, and technical skills could fit seamlessly into AC Milan’s attacking style, bringing both experience and efficiency to the squad. 

Another name circulating in the transfer gossip is Duvan Zapata from Atalanta, who has proven his mettle in Serie A over the past few seasons. His knack for finding the back of the net and ability to hold up play could provide the physical presence Milan might require in their attack. 

As AC Milan continues to pursue success on various fronts, the upcoming January transfer window presents a pivotal opportunity to enhance their squad. Strikers like Osimhen, Zapata, and Lewandowski could provide the necessary firepower to ensure the Rossoneri compete at the highest level. 

Fans eagerly await the club’s decisions as they look to strengthen their attacking options, so it will be worth keeping an eye on the latest developments in the transfer market. 

Photo by Simone Arveda/Getty Images

The market dynamics

In Serie A, the striker’s market has become increasingly competitive, with clubs vying for a limited pool of talent. Despite AC Milan’s illustrious history, securing a top-tier striker has become more challenging. 

Detached from the allure of financial powerhouses in European football, the club often finds itself outbid in the race for star forwards. This financial constraint becomes evident in their signings – the club has focused on younger, developing talent rather than established stars. 

Although investing in youth can yield long-term benefits, it often implies a lack of immediate impact and results.

To fully understand the landscape, it’s essential to analyse their scouting approach and player development strategies. Milan has traditionally relied on a network of scouts and a robust youth academy. 

However, players who have potential do not always translate seamlessly into key first-team contributors.

Tactical inconsistencies

Another factor contributing to the striker struggle is the tactical inconsistency witnessed under various managers in recent years. With shifts in playing style and formations, the demands placed on strikers vary significantly. 

This inconsistency can create confusion and hinder the development of a cohesive attacking unit. For example, a striker might thrive in one formation, yet struggle to adapt when tactics shift to a more defensive style. 

The lack of a defined tactical approach may hinder the strikers’ ability to establish relationships with teammates on the pitch, leading to an underwhelming return in terms of goals.

 

Injury problems and squad depth

Injuries have plagued Milan’s attacking options in previous seasons, creating significant setbacks during crucial phases of the campaign. Key players facing prolonged layoffs leaves the management scrambling for replacements, which compromises the overall attacking output. 

The squad’s depth can also be called into question, as lean resources struggle to maintain consistent performance levels when key strikers are sidelined. When depth becomes an issue, it often leads to inexperienced players being thrust into the spotlight, which may not yield the desired results.

Looking ahead: a ray of hope?

Despite the challenges, there exists a glimmer of hope as AC Milan continues to adapt and innovate their approach to recruitment. With a focused commitment to youth development and scouting, they may find themselves on the cusp of discovering the next great striker. 

Some signings have shown promise in certain matches, suggesting that the club might be turning the tide in their favour. Understanding and cultivating these talents becomes essential to reclaiming the attacking prowess of the Rossoneri

However, to remain competitive in the current 2025/26 Serie A campaign, they will have to secure the services of a world-class striker before it’s too late. But who that player might be remains anyone’s guess. 

Final thoughts

In conclusion, AC Milan’s ongoing struggles to find the right striker can be attributed to several factors, including the burden of legacy, market dynamics, tactical inconsistencies, injury problems, and squad depth. 

The club must navigate these complex challenges to secure the prolific forward they desperately need. With notable attempts to build a future-focused squad, there remains hope for the Milan faithful that the elusive search for a top striker will eventually bear fruit, leading the team back to prominence in Italian and European football.

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