AC Milan have launched their first ever official NFT project in collaboration with Fansea, in aid of the Fondazione Milan charity.
As the official website reveals, the Rossoneri are putting on sale a limited edition 3D NFT of a special Milan shirt from South Sudan, with proceeds going to Fondazione Milan to support their charitable initiatives across the globe, including its efforts to help alleviate the ongoing humanitarian crisis in Ukraine.
The 3D NFT was created by Fansea using modern and sustainable technology and will cost €45, with only 75,817 certified pieces of digital memorabilia which represents the capacity of the San Siro stadium. It will go on sale from 14 April on this website.
The limited-edition NFT represents a special Milan jersey from South Sudan after a story that emerged last December after a photo from Danish war photographer Jan Grarup during a trip to the country to document the effects of the severe floods.
The club and Fondazione Milan also made a donation to UNICEF, active in South Sudan to guarantee all children their right to a childhood.
AC Milan Chief Revenue Officer Casper Stylsvig: “This is a special moment for the Club as it embarks on a journey in a new territory in the name of charity. It is in AC Milan’s nature to explore new innovative ways to engage with its international fanbase of over 500 million people, whilst spreading the positive values of sport, so we are proud to be able to combine these two different sides of our Club into one project.”
Fansea CEO & Founder Alexander Schlicher: “As part of this special charity project in collaboration with one of the most iconic clubs in the world, we share a passion for sport and want to take our part of responsibility to help disadvantaged people and children. With this first non-profit NFT, AC Milan is breaking new ground and will be supported by BitMEX as well as Fansea in the future.”