AC Milan and PUMA have teamed up with KOCHÉ to create an upcycled capsule collection made of unused football jerseys that will be unveiled during the Paris Fashion Week.
On their official website, the Rossoneri announced the new range which brings together ‘two modern global cities and two capitals of fashion and style, partnering KOCHÉ’s ‘distinctive and ambitious design’ with Milan’s ‘heritage and innovative nature’ and with PUMA’s ‘sportswear expertise.
KOCHÉ Founder and Creative Director Christelle Kocher chose her favourite unused AC Milan PUMA jerseys and mixed them with upcycled fabrics and prints from former seasons.
Kocher commented: “Upcycling is a new way to re-imagine fashion and respect the environment. It was exciting for me to create this limited edition KOCHÉ capsule with the help of PUMA and AC MILAN, while considering our impact on the Earth.”
AC Milan Chief Revenue Officer Casper Stylsvig added: “We could not be more excited for this incredible collaboration with Christelle Kocher and Puma, inspired by common values such as sustainability, inclusion, creativity and progressiveness.
“This collaboration shows the versatility of the AC Milan brand and its ability to comfortably move outside of football and make an impact in other areas such as fashion and lifestyle.
“Moving beyond football is a fantastic and effective way for us to prove our brand’s worth whilst attracting new fans, and doing it with a brand such as KOCHÉ, with whom we share many key values, makes us even more proud.”
Bakayoko commented on the design created: “This is a very cool collection. I love how they were able to mix the iconic red and black of the AC Milan jersey with bold elements of fashion and overall I think the mix works perfectly.”
AC Milan Women player Laura Fusetti added: “This is how you turn a football kit into a trendy outfit! The collection looks great and I love the sustainable aspect of it, with these items being made of upcycled fabrics.”
What a great combo.
I did ❤ to order for one forza Milan