AC Milan have fallen out of the top 10 clubs in Europe in terms of the revenue they receive from shirt sponsorships, a report claims.
Calcioe e Finanza have published a study which looks at revenues from sponsors for the major European football clubs – in particular from the continent’s top five leagues – and how much the clubs collect from their technical sponsor and their so-called main sponsors that appear on shirts.
The revenues they looked at are for 2019 and 2020, and it is no surprised that Real Madrid are in the lead as they earn €190million annually thanks to their agreements with Adidas and Fly Emirates.
Manchester United and Barcelona follow with €161m and €160m respectively, while Milan pocket just €24.9m and are now out of the top 10 as a result.
Of that amount, €14m comes from Emirates and €10.9m from Puma – numbers that will inevitably fall given that the new agreement with the Arab airline will soon see a drop in revenues of up to €10m per year.
Among the Italian clubs Juventus are ranked first and eighth place overall with €96m, while Inter are on €36.8m.
