AC Milan have officially opened their new Flagship Store on Via Dante, right in the centre of Milano, after a ribbon-cutting ceremony that took place tonight.
With a surface area of approximately 500 square metres, the new store on Via Dante is the largest that the club have and is strategically located between the Duomo and the Sforzesco Castle, in one of the liveliest streets and close to the main attractions of Milan.
The location – with six large windows to capture the attention of passers-by – will make the store easily accessible to both local fans and tourists. Inside there are wooden floors, wall accessories and integrated LED lighting.
The space also includes a Champions League Corner with a replica of the famous trophy and the Milan Club Wall, a space where Milan Clubs from all over the world can attach their stickers and share their passion for Milan.
To celebrate the opening, the Rossoneri have developed an exclusive ‘Diavoli Welcome to the Inferno’ collection, consisting of a special t-shirt and a tote bag.
The inauguration of the new shop was held today, in the presence of the President Paolo Scaroni, Chief Commercial Officer Maikel Oettle, coach Paulo Fonseca and some players from the men’s and women’s first teams.
The ceremony was also attended by partners and various stakeholders of the club, such as the many Rossoneri fans who gathered outside the store to welcome the delegation. It is part of the 125th anniversary season celebrations, which we detailed yesterday.
✂️ The new #ACMilan store near the Duomo has been inaugurated.
👋 Fonseca and Scaroni were there, while Tomori, Kalulu, Calabria, Loftus-Cheek, Chukwueze and Grimshaw were the players present.
— SempreMilanTV (@SempreMilanTV) July 17, 2024
Strong “I can’t believe Marc Guehi played in the Euros final and I’m doing this” energy from Tomori there
LOL