AC Milan are growing on the field having seen themselves in a Scudetto fight for each of the last two seasons, and the leadership want to capitalise on that.
As Tuttosport (via MilanNews) reports, the ownership and CEO Ivan Gazidis know that seizing such a moment to increase revenues and help the club’s balance-healing process accelerate is vital, and the belief is that the Rossoneri are once again attractive to sponsors.
An important meeting was recently held in Dubai with the top representatives of Emirates – the main shirt sponsor since 2010 – and the target is to try and increase the fixed amount they receive from the airline to €20m per year from the current €14m.
Also in the pipeline there is a sponsorship spot for the back of the shirt, which would guarantee a figure between €6-8m per year. Then, there are talks ongoing with the technical sponsor Puma who are under agreement to be the kit supplier until 2023 at €13m per year, but the goal there is to get an increase on the fixed part.