AC Milan and Emirates announced the extension of their partnership this morning, and it is a deal that will see the club net a significant raise in revenues.
According to what MilanNews are reporting, the new agreement between the Rossoneri and the airline should last for three years, therefore running until 2026. Over the three-year period, the renewal with Emirates should ensure Milan between €90m and €105m in total revenues.
That is worked out on the basis of the new deal being worth €30-35m per year, which compared to the current agreement – worth a mere €14.5m per year – represents a large increase. Milan and Emirates have been partners since 2007, so it continues a relationship of over 15 years.
It is yet another sign that the Milan brand is becoming more and more desirable, with the positive trend in sporting results increasing the value of the shirt and the advertising space that it provides.