AC Milan are close to securing a renewal on their sponsorship agreement with Emirates, a report claims, but some interesting news is emerging from France.
According to MilanNews.it, there are ‘rumours’ that the new deal between Milan and Emirates will be worth between 28% and 30% of the one currently in operation.
Meanwhile Lyon, starting from the 2020-21 season, will have an increase in the agreement with Emirates which will see them collect €20million per year plus bonuses. MilanNews described this as a ‘violent slap’ when thinking about how the Dubai-based airline are treating their partnership with Milan.
If the data of the new contract with the Rossoneri were to be confirmed then questions must be asked about the commercial side of the club, in particular Ivan Gazidis who was brought in to increase commercial revenues.
Gazidis in particular – even as CEO of the club and a figure hired especially by Elliott Management – has even admitted that the club are two major sponsors short from matching Europe’s elite, so reducing the income from the only main sponsor seems counter-intuitive.