This morning it was announced that MSC Cruises will be the Principal Partner and Official Sleeve Partner of AC Milan from 2023-24 onwards.
As MilanNews writes, this means that the Italian cruise company will have logo on the sleeve of the shirt worn by the Men’s First Team, the Women’s First Team and the Primavera sides for both.
The agreement MSC will bring between €5-6m million per season to the accounts, as they will take over from the previous company BitMEX.
La Gazzetta dello Sport reported at the time that deal was signed that Milan would earn around €5m per year from the sponsorship deal they have signed with BitMEX, so MSC will pay around the same.
It is worth remembering that Milan re-negotiated their deals with PUMA and Emirates who are the kit maker and the main sponsor. MilanNews reported the figures as €30m/yr from Emirates, €30m from PUMA, €5m from Bitmex and €7m from Wefox.
