MN: How much Milan will earn thanks to new deal with MSC Cruises

By Oliver Fisher -

This morning it was announced that MSC Cruises will be the Principal Partner and Official Sleeve Partner of AC Milan from 2023-24 onwards.

As MilanNews writes, this means that the Italian cruise company will have logo on the sleeve of the shirt worn by the Men’s First Team, the Women’s First Team and the Primavera sides for both.

The agreement MSC will bring between €5-6m million per season to the accounts, as they will take over from the previous company BitMEX.

La Gazzetta dello Sport reported at the time that deal was signed that Milan would earn around €5m per year from the sponsorship deal they have signed with BitMEX, so MSC will pay around the same.

It is worth remembering that Milan re-negotiated their deals with PUMA and Emirates who are the kit maker and the main sponsor. MilanNews reported the figures as €30m/yr from Emirates, €30m from PUMA, €5m from Bitmex and €7m from Wefox.

Tags AC Milan


  1. Redbird/Elliott milking milan all that money goes to their pockets they are using tonali’s money to buy new players they don’t want to inject single dollar to ac milan

    1. Despite the increase in revenue, Milan also has increase in expenditure such as wage bills, etc. Last season, Milan only register slight profit (below €35m). If that goes to owner’s pocket, how does Milan have initial €35m transfer budget?

    2. The club finished with around 15-20million profit. We also sold Tonali for 70+bonuses.
      We bought:
      Pulisic: 20+bonuses
      Loftus: 16+bonuses
      Rejinders: 20+bonuses
      We are also close to get Musah for 15-20mill, Danjuma on Loan, and Isaksen for 10-15mil, or Chukwueze for 25-30mil.
      We are already at 56mil+bonuses spent, and minimum 25million more that covers the sale of Tonali, and a small part of the profit.
      Don’t forget that this is not Fifa..

      1. With people that toxic on the internet who call themselves Milan fans, I wouldn’t be suprised if he wouldn’t want to be part of AC Milan as a fan anymore.
        People sometimes forget what respect and good behaviour is, because they have the anonymity on the Internet..

        Strange times

  2. Some children are making noise here without knowledge first of all milan made 85 ml profit thse Redbird/Elliott they don’t want share with the people the real amount

Comments are closed

Serie A Standings

Live football scores . Current table, fixtures & results.