MN: Milan’s sponsorship revenue rises over €17m from 2019-20 to 2020-21 – the breakdown

By Oliver Fisher -

Some interesting information has emerged from Milan’s 2020-21 accounts regarding the sponsorship revenue that the club generated.

During the shareholders’ meeting this evening and in the financial accounts that MilanNews got access to, some details came out about the new sponsorship agreements secured by the club within the year 2020-21.

Of course it must be noted that a lot of these deals were signed when Covid-19 very much had a grip on football and threatened to dent a lot of revenue streams related to ticket sales and other sponsorships. However, the Rossoneri actually increased the value of their sponsorships from €36.6m in 2019-20 to €54m in 2020-21.

The breakdown of this is as follows: €14.2m came from the airline Emirates as the principle shirt sponsor for the men’s first team plus €13.1m comes from PUMA as the technical partner (up from €10.9m in 2019-20).

Then, €26m comes from the sale of multi-product promotional-advertising packages that were sold to various commercial partners, and this totalled just €11.1m in the 2019-20 season. Added to this is €657k from other commercial partners, official suppliers and sponsors.

Socios, A2A Energia, Banco BPM, Dazn, Electronic Arts, Giuliani, La Molisana, Royal Forex, Fratelli Beretta, Skrill, Snaitech, Star Casino, Tianyu Technology and Trenitalia are among the other partners mentioned in the €26m above.


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Tags AC Milan

3 Comments

  1. micah97 says:

    Fly Emirates gives just 14M per year? That is waay to low given we are the best supported Italian Club in the world..Elliot should look for an American sponsor that can give us more than that surely.
    Milan gets more online attention than any Serie A side….we need more money from our main shirt sponsor

    1. Nesta13 says:

      I’m in total support of your view Bro.
      That’s too low.
      Milan as a club deserves more than the peanut that the Emirates are paying. I think they should negotiate a new contract when the current deal expire or better still look for other companies that are ready to pay what befit Milan’s status as a club.

    2. ForzaMilan says:

      Emirates only gave 14 million is reasonable because Milan is in the gutter for 7-8 years!

      As a sponsor, if you spent more than 14 million for a club who absence in the Champions League and doesn’t won any title for years than you just pure dumb. Heck, Milan are lucky that they still have big sponsors like Emirates.

      But the money could be change if this season Milan won a scudetto or reach Top 16 or Top 8 in Champions League.

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