AC Milan have announced a multi-year partnership with Athletic Club Momento who will provide the chance for fans to buy match worn merchandise.
A statement on the official website confirms that Athletic Club Momento have joined up with Milan to ‘further revolutionise the sector’, with items to soon appear on the Momento Market mobile app, available today on iOS and Android.
Starting this weekend, when Milan host Bologna, fans who download the Momento Market app will be able to place bids live during the match to try and win one of the shirts worn by the players.
In addition to that, the club have confirmed that part of the proceeds from the auctions will go to supporting the Fondazione Milan charity.
Each shirt comes with a digital COA that is immediately sent to your account, and then you can choose to have the physical shirt sent to your home straight from one of AC Momento’s warehouses after it’s been authenticated and photographed or leave it with them for secure storage.
hmmm interesting way of making extra income. I guess the players wont be able to switch jerseys with the opponents anymore or give their jerseys to a fan etc…
If that really happened, it’s a great loss in football culture.
I like creative way of monetising, but it shouldn’t be killing football culture.
Maybe only auction one or two jersey each match will be fine though.
Players get 2 playing tops each game, 1 for each half, so the ability to trade with other players is still an option for them.