AC Milan have announced yet another new club partner as Fonbet have become the new Official Sports Betting Partner of AC Milan in Russia and the CIS region.
A statement on the club’s official website confirmed the partnership, which aims to popularise the game of football in the region, which includes Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.
As part of the new partnership, the Fonbet brand will be visible in Russia and CIS region during Milan home games in Serie A, and the club are working on promotions for its customers.
Casper Stylsvig, Chief Revenue Officer AC Milan, said: “We are delighted to welcome Fonbet to our family of regional partners at AC Milan.
“Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region”.”
Alina Yakirevich, Fonbet’s Chief Marketing Officer, said: “We are delighted to announce the beginning of such a significant partnership for Fonbet. Our spirit and values are very close. This new agreement with AC Milan leads us to a higher international level.
“Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region. This new partnership will help us strengthen the image of a solid and leading betting company. We are planning various activities with AC Milan for our fans in the region, so stay tuned!”