AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become the new Official Motor Oil Partner of the Rossoneri.
A statement on the club’s official website has confirmed the new partnership with ENEOS, a motor oil that was introduced in Europe more than 10 years ago. The decision to partner with a major football club like Milan shows that ENEOS believes strongly in European markets and invests heavily in developing sales in Europe, as per the statement.
Milan and ENEOS will form a partnership devoted to energy, innovation, performance and passion.
Casper Stylsvig, AC Milan Chief Revenue Officer, said: “Energy and Innovation are the two key words for this partnership. ENEOS brand mark symbolises among others Energy and Innovation and those two words summarise perfectly what AC Milan is all about on the off the pitch.
“In fact, whilst off the pitch we pride ourselves in being one of the most innovative football clubs, always paying attention to the latest trends, on the pitch our players, both of our men’s and women’s team, play every single game with energy, always striving for success. We are truly proud to welcome ENEOS to our family of partners.”
Mr. Shinji Oka, Managing Director of ENEOS Europe, also expressed great satisfaction for the new partnership.
“ENEOS has always been active in supporting sports through sponsorships. We have seen partnerships in motorsports, basketball and other football clubs, but we believe this partnership represents a big leap for us,” he said.
“Partnering with a Club that has made the history of football in Italy, Europe and across the globe will make ENEOS popular among all European football fans, reaching a wider audience and enhancing our brand awareness. We are very happy that ENEOS and AC Milan can begin together this new journey, as a winning formation.”