AC Milan have announced that Peter Morgan has taken up a new position as the club’s Marketing & CRM Director in the Commercial Department.
A statement on the club’s official website confirms that Morgan will be reporting directly to the Club’s Chief Revenue Officer Casper Stylsvig and will begin on March 15. He has worked for multiple global brands including Microsoft, Amazon, and Universal Music Group.
He has a degree in Economics from Loughborough University and co-founded a record label called Lost My Dog, before moving on to global marketing agency Metia. He specialises in marketing technology and data analytics.
Casper Stylsvig, Chief Revenue Officer said: “I am delighted to welcome Peter to the club in this newly created role that reflects the ambition we have as a Club and the strategic importance we see in this area moving forwards. Peter’s award-winning marketing expertise will help AC Milan to develop the next level of personalised experience for fans and our partners.”
It comes after the news that Lamberto Siega will take up the new position of Digital, Media & The Studios Director in the Commercial Department, while Alessandro Sansica has taken up a position as the new International Communications Associate Manager for Milan.