AC Milan have announced another commercial partnership, this time with Middle Eastern on-demand transportation company Jeeny.
A statement on the club’s official website confirms that Milan have become a regional partner of Jeeny in Saudi Arabia, Jordan and UAE. It is a multi-year deal that will see the latter become the Official On Demand Transportation Partner of the Men’s and Women’s First Team.
The statement describes it as ‘an important step for AC Milan to enhance its presence in the region’.
AC Milan Chief Revenue Officer Casper Stylsvig said: “As the team with the youngest average age in Europe, we are truly delighted to join forces with a young and dynamic brand such as Jeeny. We share a modern vision and mentality, which will surely help us grow our brand in the Middle-Eastern area.”
Jeeny Co-CEO Eugen Brikcius added: “This partnership with AC Milan, one of the most successful football clubs in Europe, is aimed at our audiences in Saudi Arabia, Jordan and UAE, who are passionate about the sport. We are proud to kickstart 2021 embarking on this ride with our new partner!”