AC Milan continue to be at the forefront of the equality movement, and they have launched a new manifesto aimed at tackling discrimination.
As confirmed by the club’s official website, the new program highlights the Rossoneri’s long-term vision and furthers its long-standing commitment to ‘sharing the positive values of sports and tackling all forms of prejudice and discrimination’.
CEO Ivan Gazidis commented on the new initiative…
“Equity, diversity and inclusion are the very cornerstones of the Club’s purpose and long-term vision as well as fundamental human values that can help to drive positive social change.
“AC Milan is for everyone, just like football. We will do everything possible to mitigate prejudice and discrimination of all kinds and in all circumstances, to nurture more positive attitudes and behaviours within our game and our community.
“We hope our proposals can be a source of inspiration to others – to drive significant cultural change will require us all to work together.”
The club also announced that they have launched a broader communication programme under the headline ‘RESPACT’, which is meant to convey the values of equity, diversity and inclusion.
It is inspired by UEFA’s ‘Respect’ campaign but highlights the needs for stakeholders at all levels to act in a concrete way in order to drive cultural change.
The Manifesto features four key pillars: Awareness, Education, Prevention and Collaboration, and aims to “raise awareness of issues currently faced within the game, analyse and start to address them and ultimately drive change in the name of inclusivity and tolerance”.
