AC Milan’s new owners RedBird Capital have set a target as they hope to boost the revenues that the club currently generates, a report claims.
Pietro Mazzara writes in his column for MilanNews that the presence of Milan in Dubai and the many events they will attend with global and local sponsors – scheduled for the next few days – are a sign of how the club is returning to a high level of appeal.
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The constant reduction of the budget deficit is in large part due to the increases in revenues, as first Elliott Management and now RedBird are aiming to move Milan to a balance between income and expenses.
Increasing revenues is crucial for stability, and the medium-term goal is to reach €500m-a-year over five years, which would then facilitate greater spending in the transfer market and on contract renewals.
If a club loses €66m with revenues of around €300m, it is clear that it cannot have huge transfer campaigns or agree renewals at exorbitant figures.
Having a stadium that Milan own (alone or with Inter) would be crucial because it would guarantee minimum revenues between €80-100m a year.
