AC Milan are relying on a top four finish to secure a big injection of revenue to boost the club’s growth, according to a report.
This morning’s edition of La Repubblica (via MilanLive) explains just how important a top four finish is for the Rossoneri from a financial standpoint. Milan’s budget has been in the red for years, due to high and often wrong investments, but also due to a net decline in revenues.
Being out of the elite club competition means that revenues from sponsors and partnerships has fallen. In terms of incoming and outgoing transactions, Milan has an imbalance of €20.8m which is not terrible given that the wage bill has been lowered, making the general net deficit around €105m.
The magic potion for Milan remains the Champions League. By qualifying for the 2021-22 group stage, the Rossoneri would have a base income already close to €60million. The clubs that qualify will earn more than €15m just for participation in the groups, then there is the market pool assigned to each Federation (for Italy about €250m to be divided by four). Then there are revenues for historical ranking and the bonuses obtained for the television rights and the results obtained in the competition.