Home » Study reveals extent of Milan’s boom in merchandise sales after Scudetto win

Study reveals extent of Milan’s boom in merchandise sales after Scudetto win

AC Milan are reaping the rewards for their Scudetto win off the pitch as they have had a big spike in demand for shirts, a report claims.

A study from Kiliagon (via Il Posticipo) reports that Real Madrid sold the most jerseys in the 2021-22 season on Amazon, with a turnover of €3.3m euros in merchandising, ahead of Paris Saint Germain who had €2.2m.


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Kiliagon analysed the results of merchandising sales on Amazon of the four major European leagues: Spain, Italy, England and France, reaching annual revenues estimated at €12.3m. Real Madrid were the team with the highest annual turnover, reaching €3.3m as mentioned and increasing the billing by more than 400% percent compared to 2018.

After PSG, Milan – the current Serie A champions – are in third place with over €1.5m of sales with a boom of 231% rise in jerseys sold after the Scudetto. Milan’s rise was only betted by the 166% jump that Real Madrid had after they won the Champions League.

Tags AC Milan

2 Comments

  1. We have the most beautiful colors! I got a jersey mid last season. I like the new shirt som maybe I should buy another one 🙂 A Leao or Ibra-shirt would be nice.

  2. I have bought my son the new kit before the start of the season since he was born 2 years ago but i cannot find the minikit anywhere at the moment.

    Can someone let me know where i can get it from. Needs to be sent to Australia

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