TMW: 40 games, 50 goal contributions – Sweden star now costs ‘too much’ for Milan

By Oliver Fisher -

Viktor Gyokeres has been an absolute revelation for Sporting CP this season and the worry for AC Milan is that his asking price is now beyond their reach.

Gyokeres made the jump from the English Championship where he had excelled with Coventry City to the Liga Portugal, and it would be fair to say that he has hit the ground running.

Remarkable numbers

As TMW write, the Swede has 22 goals in 24 league matches played for Sporting at an average of one every 98 minutes. He has five goals in nine games played in the Europa League, at an average of one every 125 minutes.

Added to those are the three goals in two matches played in the Allianz Cup, at an average of one every 52 minutes. He has six goals in four matches played in the Taca de Portugal, at an average of one every 45 minutes.

The grand total is 36 goals out of 39 games played. The average is one every 89 minutes. Adding in the 14 assists he has racked up too, we reached 50 goal contributions is 40 appearances in 2023-24.

The asking price

Gyokeres has been on an upward trajectory to this point, starting with the Brommapojkarna youth team and then being bought by Brighton. He went out on loan. St.Pauli in the German second division, then Swansea in the Championship.

Coventry City took a punt on him and he scored 43 goals in two seasons there, so Sporting CP signed him for €20m and the rest is (recent) history.

Milan have put the Stockholm-born player on their shortlist but the asking price continues to rise in line with his career exploits.

Gyokeres has a clause of €100m, he is liked throughout Europe, and for that reason Sporting want €75m minimum, which is ‘too much’ for the Rossoneri.

Tags AC Milan Viktor Gyökeres


  1. This is his only good season on top level and he is already 25. No way he is worth this much when it’s a gamble whether he will continue performing or not. I’d prefer Sesko for this amount of money

        1. Hey, I’m here to tell you that the English will happily massively overpay for an unproven luxury item, but they will NEVER part with their chips.

    1. The Coventry City aspect is a mental block for me with him.

      I would prefer Zirkzee and Guirssy, with Jovic and Okafor we would have a world class forward line, would be perfect for the rotation process the modern game demands.

  2. His statistics are phenomenal, and he really seems like a complete striker, but I have to agree with the statement that it is too much money for a player who still hasn’t been tested in the biggest leagues! Someone from the English league will probably give that money, but they can obviously afford such possible failures, we can’t!

  3. “he is liked throughout Europe” the question is which club who will buy him ?
    for me only 1 EPL clubs still needs the number 9 which is Arsenal. City have Haaland, United Hojlund, Liverpool Nunez, Newcastle Isak, Chelsea Jackson.
    Outside EPL Bayern ? Nah, Real Madrid they will have mbappe soon Barca ? No
    So imo milan still have chance to buy him

    1. He’ll probably cost 90-100 mil, sporting is an expensive shop. No chance we get him unless we decide to sell maignan and Bennacer, or PIF acquires Milan.

    2. mid-table PL teams can also splash money and the more likely to do so for a striker not tested in the big leagues (Sporting played Atalanta 4 times and he scored only one penalty). He might agree to join smaller PL teams if they offer him 3-4 times his current salary (see Tonali going to Newcastle).

    3. You make good points about the squads of those clubs.
      Agree with other replied that a mid table EPL club could come up with the money.
      Or Chelsea could just buy him anyway. They love to over buy players and loose money getting rid of the excess later. If he goes to Chelsea we can pick him up for a bargain price in 2 years.

  4. Finally the Italian journalists understand the truth, he is never ever costing less than 75 mil, hell probably cost 90-95 mil if not the value of his release clause

  5. At that price… Oshimen. Isn’t he on the last year or so of his contract next year? 😁
    The way prices go, looking at $20-40m strikers is a bit of paying for an ok striker with potential. There’s no guarantee but it’s better than nothing and there was some stats to go by. $40-80m means you did very well one year and you’re buying the hype which can pay off if the player is truly a star or can go bust if he was a one hit wonder. Above 80m should be players that hit lots of goals for more than one season or have a clear and distinct advantage of some sort eg pace/dribble skills. Under $10m is a gamble of course but those can payoff eg Jovic but can bust eg Origi

    1. Newcastle can’t. Chelsea can’t. Both clubs are in danger of failingh the EPL PSA rules. They need to sell this summer or they face a points penalty.

  6. I’ve only been telling you for weeks. Any player more than €40 million isn’t likely to be signed, saved for Zirkzee, because, unlike these other no names, he’s proven in Serie A AND has pedigree, having come through Bayern’s youth team.

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