There is a lot riding on a potential return to the Champions League for Milan, both from a sporting and an economic point of view.
Today the newspaper Tuttosport (via MilanLive) highlights that qualification for the Champions League is worth €40m to Milan and this is only the amount received for participation and access to the group stages. To be added to that are various UEFA bonuses linked to results obtained in the competition and also the market pool.
It is not only direct revenue that makes it so important for the Rossoneri though, as a return to Europe’s elite club competition would also improve the prospects of the commercial sector, given that Milan would be able to attract new sponsors and therefore further increase their turnover.
In addition, reaching the competition should trigger some bonuses already agreed in the contracts with current sponsors. Then, there are other intangibles such as contract renewals and easier transfer market negotiations, given that the management would have more resources and a bigger attraction.